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BusinessWorks Customer Parker Blake Corporate Profile
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2055 Carolyn Sue, Baton Rouge, LA 70815 225-923-1985 • fax: 923-3515 |
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BusinessWorks Turns Parker Blakes Books into a Work of Art The reports available from the Accounts Receivable module show us the revenue generated by our efforts on each clients behalf. BusinessWorks is crucial in effectively budgeting our time. Craig Beeney, Owner, Parker Blake |
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The Challenge |
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When Craig Beeney went into business with his wife, Alix, 17 years ago, he was determined that the businesss books werent going to take over his life. Realizing the existence of a market for art in public places, the Beeneys decided to consolidate their interest in art with their flair for business. They launched Parker Blake, a company specializing in the creation, sale and installation of artwork for corporate clients.
Right from the start, Craig Beeney found the bookkeeping and financial reporting requirements overwhelming. Ours was just a small business starting out, Beeney says. The amount of time I had to spend just to keep track of our finances was unbelievable. Beeney realized that bookkeeping might become his full-time contribution to the enterprise if he didnt computerize. So Parker Blake went shopping. In 1980, there werent very many choices for personal computers. Accounting packages for those machines were both rare and inadequate. As the PC industry grew, Beeney moved Parker Blake from one accounting system to another. He managed to make each program function, but he had to improvise with numerous sequential steps requiring time-consuming manual input. With our previous accounting systems, I could usually make things work, says Beeney. The problem was that no one else understood what I had done. I needed a package everyone could use. Beeneys frustration coincided with a major contract from Disney to place art pieces in hotels. Suddenly a truly comprehensive accounting system was more than just desirable; it became an absolute necessity. |
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The Solution |
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Beeney knew that he wanted a comprehensive accounting package, but was disappointed to find that many were limited to DOS. After trying many unsatisfactory, temporary approaches, he wanted software that would endure and grow with the business. Beeney could see that Windows was going to be the future of PC computing. He finally found BusinessWorks accounting software.
He was thrilled to learn that BusinessWorks ran under Windows and provided the power to manage Parker Blakes increasingly complicated books. Beeney is still the in-house expert on the accounting software, but bookkeeping is no longer a full-time chore. The straightforward user screens enabled the rest of the office staff to use BusinessWorks, allowing Beeney to concentrate on other aspects of his business. BusinessWorks has eliminated Beeneys need to create awkward work-around solutions. The General Ledger reports, including income statements, balance sheets and statements of cash flows, have been very useful to Parker Blake. Beeney believes that the most important contribution of BusinessWorks is its ability to generate reports, especially a report that ranks client activity by size. Some clients require more of our attention than others, comments Beeney. The reports available from the Accounts Receivable module show us the revenue on each clients behalf. BusinessWorks is crucial in effectively budgeting our time. Analysis of Parker Blakes bottom line hasnt always been easy, notes Beeney. The companys numerous income-generating activities vary widely in their profit margins. BusinessWorks has made it possible to examine each of these activities in perspective and analyze the contribution each makes to the total enterprise. The bottom line is what business is all about, but without adequate reporting, its only a statement of what a business has achieved in the past. BusinessWorks helps Craig Beeney decide where the business is going, by clearly showing how those achievements have occurred. Because of this strong functionality and its contribution to the company, Parker Blake considers BusinessWorks truly a work of art. The capabilities, system requirements and compatibility with third-party products described herein are subject to change without notice. Contact STATE OF THE ART® for current information. BusinessWorks® and the BusinessWorks® logo are trademarks of STATE OF THE ART®. The STATE OF THE ART® name and logo are registered trademarks of STATE OF THE ART, INC. All other product names are trademarks or registered trademarks of their manufacturers. ©1996 STATE OF THE ART, INC. All rights reserved. |